Display:320 x 480 pixels, 3:2 ratio (~180 ppi density)
Camera:3.15 MP
Battery:
Released:Released 2011, April
Magic by BLU: A Revolutionary Device Released in 2011
In the world of technology, every device seems to have a touch of magic but only a few can truly claim to possess such powers. One such device is the Magic, released by BLU in April 2011. This compact and powerful smartphone may have been discontinued, but its impact on the mobile industry still resonates today.
The Early Days of Magic
BLU announced the launch of the Magic in February 2011 and just two months later, it hit the market. With its sleek design and thin body measuring just 13.5mm, the Magic quickly caught the attention of consumers. It was powered by Android 2.2 (Froyo), an operating system that was ahead of its time and offered a smooth user experience.
A Compact Device with Impressive Features
The Magic may have been small in size, but it was packed with impressive features. Its dimensions, 111 x 58 x 13.5 mm, were the perfect fit for those looking for a pocket-friendly smartphone. Despite its size, the Magic had a TFT display with 256K colors, measuring 3.2 inches and offering a resolution of 320 x 480 pixels. Additionally, its 3.15 MP main camera and 320p video recording capability were a major upgrade from other smartphones at the time.
Unmatched Performance
When it came to performance, the Magic did not disappoint. It ran on a Qualcomm MSM7227 Snapdragon S1 chipset and a 600 MHz ARM 11 CPU, along with an Adreno 200 GPU. These powerful components made browsing and multitasking effortless. The Magic also had 512MB of internal memory and 256MB of RAM, which could be expanded with a microSDHC card.
The Magic Network
One of the standout features of this BLU device was its network capabilities. The Magic supported both GSM and HSPA networks, allowing users to stay connected wherever they went. With 2G bands including GSM 850 / 900 / 1800 / 1900, and 3G bands including HSDPA 850 / 1900 / 2100, the Magic offered faster internet speeds than most smartphones of its time. It even had HSPA 7.2/0.384 Mbps speed, making it ahead of its competitors.
A Range of Features for a Magical Experience
The Magic may have been small in size, but it packed a punch when it came to features. Its Wi-Fi 802.11 b/g hotspot, along with Bluetooth 2.1, made it easier to connect to other devices. The Magic also had GPS and A-GPS positioning, as well as a stereo FM radio with RDS. Additionally, it had a microUSB 2.0 port, perfect for transferring data and charging the device.
This smartphone was equipped with sensors such as an accelerometer, proximity sensor, and compass, making it ahead of its time. It also had a built-in HTML browser, allowing users to surf the web with ease. The Magic also supported various audio and video file formats, including MP3, MP4, and H.264.
A Device That Lasts Longer Than Magic Spells
The Magic may have been a powerful smartphone, but it also had a long-lasting battery. Its removable Li-Ion 1450 mAh battery could last for up to 700 hours on standby on 2G networks and up to 500 hours on 3G networks. It could also provide up to 8 hours of talk time on 2G networks and 6 hours on 3G networks.
A Magical Device for Everyone
The Magic came in two classic colors, black and white, making it suitable for all users. With a price of approximately 110 EUR, it was affordable and accessible to a wide range of consumers.
The Magic by BLU may have been discontinued, but its memory lives on as a powerful and innovative device that paved the way for other smartphones to come. Its compact size, impressive features, and unmatched performance made it a true magical device in the world of technology.
