The Cancellation of Sendo's X2 Device: What Went Wrong?
In 2005, Sendo, a British mobile phone manufacturer, announced the release of their highly anticipated X2 model. With its sleek design and advanced features, it was poised to challenge other popular devices on the market. However, just a few months after its announcement, Sendo abruptly cancelled the release of the X2, leaving many wondering what went wrong with this promising device.
Cancelled Before Launch
The X2 was initially set to be released in the first quarter of 2005, but just a few months after its announcement, it was cancelled by Sendo. This came as a shock to many in the industry and left fans of the brand disappointed. So why did Sendo ultimately decide to cancel the release of their highly anticipated device?
Issues with Design and Software
One of the main reasons for the cancellation of the X2 was cited as issues with both its design and software. Despite its compact size and light weight of only 95 grams, there were complaints about the phone's dimensions, with some feeling that it was too bulky. In addition, the device was set to run on Symbian's operating system with Series 60 UI, which at the time, was still relatively new. This resulted in concerns about the device's overall functionality and performance.
Competition and Market Saturation
Another factor that may have influenced Sendo's decision to cancel the X2 was the stiff competition in the mobile phone market at the time. With big players like Nokia and Motorola dominating the industry, it was becoming increasingly challenging for smaller manufacturers like Sendo to break through and make a significant impact. Additionally, the demand for new phones was lower due to market saturation, making it difficult for new devices to gain traction.
Final Thoughts
Despite the cancellation of the X2, Sendo continued to release other successful models and even partnered with Microsoft to develop a smartphone in 2003. However, the failure of the X2 definitely served as a setback for the company and may have contributed to its eventual bankruptcy in 2005. Today, the X2 remains a rare and much sought-after collector's item for mobile phone enthusiasts, a reminder of what could have been for Sendo's promising device.
